Google Rich snippets: testing tool improvements, breadcrumbs, and events

Since the initial roll-out of rich snippets in 2009, webmasters have shown a great deal of interest in adding markup to their web pages to improve their listings in search results.

When webmasters add markup using microdata, microformats, or RDFa, Google is able to understand the content on web pages and show search result snippets that better convey the information on the page.

Thanks to steady adoption by webmasters, we now see more than twice as many searches with rich snippets in the results in the US, and a four-fold increase globally, compared to one year ago. Here are three recent product updates.

Testing tool improvements



LINK: Testing tool improvements

Rich snippets markup for breadcrumbs



LINK: Rich snippets markup for breadcrumbs

Events



LINK: Events