Google AdWords Redesign Looks Beyond Keywords
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Google AdWords Redesign Looks Beyond Keywords
Google AdWords Redesign Looks Beyond Keywords
Google is about to take what it calls "a whole new approach" to search advertising, the foundation of its massive revenues.
The AdWords program has always been designed around "keywords, keywords, keywords," said product management director Baris Gultekin. And that isn't changing, exactly, but Google is announcing an alternative, which it calls Dynamic Search Ads. Traditionally, an advertiser will create a campaign by bidding to run ads alongside specific keyword searches.
With the new product, advertisers just point AdWords toward the pages that they want to promote. Then Google matches the ad with the best searches and generates an appropriate headline.
Continue: http://www.adweek.com/news/technology/google-adwords-redesign-looks-beyond-keywords-135950
Google is about to take what it calls "a whole new approach" to search advertising, the foundation of its massive revenues.
The AdWords program has always been designed around "keywords, keywords, keywords," said product management director Baris Gultekin. And that isn't changing, exactly, but Google is announcing an alternative, which it calls Dynamic Search Ads. Traditionally, an advertiser will create a campaign by bidding to run ads alongside specific keyword searches.
With the new product, advertisers just point AdWords toward the pages that they want to promote. Then Google matches the ad with the best searches and generates an appropriate headline.
Continue: http://www.adweek.com/news/technology/google-adwords-redesign-looks-beyond-keywords-135950
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» Best Keywords Research Tools
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