SeoflexForum - Free Ad Forum - Post a FREE Ad - Business - SEO
FREE Website Submission
https://www.pingmylinks.com

Join the forum, it's quick and easy

SeoflexForum - Free Ad Forum - Post a FREE Ad - Business - SEO
FREE Website Submission
https://www.pingmylinks.com
SeoflexForum - Free Ad Forum - Post a FREE Ad - Business - SEO
Would you like to react to this message? Create an account in a few clicks or log in to continue.

Google AdWords Redesign Looks Beyond Keywords

Go down

Google AdWords Redesign Looks Beyond Keywords Empty Google AdWords Redesign Looks Beyond Keywords

Post by NewsOnline Tue Oct 25, 2011 12:12 pm

Google AdWords Redesign Looks Beyond Keywords

Google is about to take what it calls "a whole new approach" to search advertising, the foundation of its massive revenues.

The AdWords program has always been designed around "keywords, keywords, keywords," said product management director Baris Gultekin. And that isn't changing, exactly, but Google is announcing an alternative, which it calls Dynamic Search Ads. Traditionally, an advertiser will create a campaign by bidding to run ads alongside specific keyword searches.

With the new product, advertisers just point AdWords toward the pages that they want to promote. Then Google matches the ad with the best searches and generates an appropriate headline.

Continue: http://www.adweek.com/news/technology/google-adwords-redesign-looks-beyond-keywords-135950
NewsOnline
NewsOnline

Posts : 853
Points : 7306
Reputation : 0
Join date : 2010-08-12

http://forum.seoflexforum.com

Back to top Go down

Back to top

- Similar topics

 
Permissions in this forum:
You cannot reply to topics in this forum