Social Marketing?
+18
marissaryan91
lakshmimahas269
DarrenRandall
jackshobs
markdev
transcribe
jasminespero
sajid005
alicelases
adumpaul
mygigcafe
Jadquxu
Kahapku
Justin Albert
amyandr06
bobchristie
LucilleC
goneraone12
22 posters
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Re: Social Marketing?
Social marketing is the planning and implementation of programs designed to bring about social change using concepts from commercial marketing.
Among the important marketing concepts are:
The ultimate objective of marketing is to influence action;
Action is undertaken whenever target audiences believe that the benefits they receive will be greater than the costs they incur;
Programs to influence action will be more effective if they are based on an understanding of the target audience's own perceptions of the proposed exchange;
Target audiences are seldom uniform in their perceptions and/or likely responses to marketing efforts and so should be partitioned into segments;
Marketing efforts must incorporate all of the "4 Ps," i.e.:
Create an enticing "Product" (i.e., the package of benefits associated with the desired action);
Minimize the "Price" the target audience believes it must pay in the exchange;
Make the exchange and its opportunities available in "Places" that reach the audience and fit its lifestyles;
Promote the exchange opportunity with creativity and through channels and tactics that maximize desired responses;
Recommended behaviors always have competition which must be understood and addressed;
The marketplace is constantly changing and so program effects must be regularly monitored and management must be prepared to rapidly alter strategies and tactics.
Among the important marketing concepts are:
The ultimate objective of marketing is to influence action;
Action is undertaken whenever target audiences believe that the benefits they receive will be greater than the costs they incur;
Programs to influence action will be more effective if they are based on an understanding of the target audience's own perceptions of the proposed exchange;
Target audiences are seldom uniform in their perceptions and/or likely responses to marketing efforts and so should be partitioned into segments;
Marketing efforts must incorporate all of the "4 Ps," i.e.:
Create an enticing "Product" (i.e., the package of benefits associated with the desired action);
Minimize the "Price" the target audience believes it must pay in the exchange;
Make the exchange and its opportunities available in "Places" that reach the audience and fit its lifestyles;
Promote the exchange opportunity with creativity and through channels and tactics that maximize desired responses;
Recommended behaviors always have competition which must be understood and addressed;
The marketplace is constantly changing and so program effects must be regularly monitored and management must be prepared to rapidly alter strategies and tactics.
goneraone12- Posts : 3
Points : 4531
Reputation : 0
Join date : 2011-11-25
Re: Social Marketing?
Social marketing allows businesses and websites to gain popularity over the Internet by using the different types of social media available, such as blogs, video and photo sharing sites, social networking sites and social bookmarking websites.
LucilleC- Posts : 5
Points : 4489
Reputation : 0
Join date : 2012-01-08
Re: Social Marketing?
Public marketing is the planning and rendering of applications designed to bring about telecommuting will save gas using ideas from professional marketing.A different companies are using social social media at different rates, and while many companies have started using social social media in their initiatives to arrive at more clients, many still have not located it as their top concern.
bobchristie- Posts : 5
Points : 4486
Reputation : 0
Join date : 2012-01-13
Re: Social Marketing?
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.[citation needed] Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
amyandr06- Posts : 9
Points : 4598
Reputation : 0
Join date : 2011-09-28
Re: Social Marketing?
That's really massive exposure post and I must admire you in this regard.
Justin Albert- Posts : 12
Points : 4492
Reputation : 0
Join date : 2012-01-13
Re: Social Marketing?
The health communications field has been rapidly changing over the past two decades. It has evolved from a one-dimensional reliance on public service announcements to a more sophisticated approach which draws from successful techniques used by commercial marketers, termed "social marketing." Rather than dictating the way that information is to be conveyed from the top-down, public health professionals are learning to listen to the needs and desires of the target audience themselves, and building the program from there. This focus on the "consumer" involves in-depth research and constant re-evaluation of every aspect of the program. In fact, research and evaluation together form the very cornerstone of the social marketing process.
Kahapku- Posts : 31
Points : 4476
Reputation : 0
Join date : 2012-02-17
Re: Social Marketing?
The health communications field has been rapidly changing over the past two decades. It has evolved from a one-dimensional reliance on public service announcements to a more sophisticated approach which draws from successful techniques used by commercial marketers, termed "social marketing." Rather than dictating the way that information is to be conveyed from the top-down, public health professionals are learning to listen to the needs and desires of the target audience themselves, and building the program from there. This focus on the "consumer" involves in-depth research and constant re-evaluation of every aspect of the program. In fact, research and evaluation together form the very cornerstone of the social marketing process.
Jadquxu- Posts : 31
Points : 4455
Reputation : 0
Join date : 2012-03-08
Re: Social Marketing?
Social Marketing is a method to getting a business and traffic diff and dofollow best for SMO
mygigcafe- Posts : 49
Points : 4439
Reputation : 0
Join date : 2012-04-12
Re: Social Marketing?
Social marketing blends the social sciences with business marketing techniques. Social marketing strategies are essentially the same marketing principles that are used to sell products to consumers, but instead are used to “sell” ideas, attitudes and behaviors.
adumpaul- Posts : 32
Points : 4575
Reputation : 0
Join date : 2011-11-10
Re: Social Marketing?
Using seo u can increase the visitors of you site.it is used to marketing the website and also increase the site visibility high that can used to visibility higher than other site.Social marketing is also used to increase the visitors.
Re: Social Marketing?
Minimize the "Price" the target audience believes it must pay in the exchange;
Make the exchange and its opportunities available in "Places" that reach the audience and fit its lifestyles;
Promote the exchange opportunity with creativity and through channels and tactics that maximize desired responses;
Make the exchange and its opportunities available in "Places" that reach the audience and fit its lifestyles;
Promote the exchange opportunity with creativity and through channels and tactics that maximize desired responses;
sajid005- Posts : 3
Points : 4351
Reputation : 0
Join date : 2012-05-24
Re: Social Marketing?
Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good.It is the process of planning and implementation of programs designed to bring about social change using concepts from commercial marketing.Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society's well being as a whole. For example, this may include asking people not to smoke in public areas, asking them to use seat belts, or prompting to make them follow speed limits.
jasminespero- Posts : 16
Points : 4385
Reputation : 0
Join date : 2012-05-03
Re: Social Marketing?
Socail marketing/networking helps us to mingle and interact with business people and customers. We get to know each other well and this way, a business can improve its customer care.
transcribe- Posts : 6
Points : 4599
Reputation : 0
Join date : 2011-09-22
Re: Social Marketing?
Social Book marking can also be used to promote your home business website and increase your site's traffic. social bookmarking is one of the factor of off-page optimization, Users in these sites visits the website or write a comment on the story submitted by us.
Re: Social Marketing?
Although social networking is possible in person, especially in schools or in the workplace, it is most popular online. The term social marketing refers to the practice of using conventional marketing tools to alter human behavior in the direction of some social good, rather than as a means of increasing corporate profits.
Re: Social Marketing?
Social media marketing helps to promote your website. It includes social networking sites, social networking sites are very popular and used to interact with people online. Also good for making advertisement of your business. They improve visitors on your website. Post your website related content on social networking sites to get more like and share.
DarrenRandall- Posts : 6
Points : 3647
Reputation : 0
Join date : 2014-05-01
Re: Social Marketing?
Social marketing used to improve your business traffic. by doing this get more popularity and reach targetted audience.
Re: Social Marketing?
Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.
Re: Social Marketing?
Social media marketing is the process of marketing through social media networks like Facebook, Twitter etc.
Re: Social Marketing?
Social marketing is used to gain traffic or attention through social media sites. You can reach targeted audience.
Re: Social Marketing?
Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good. ... The primary aim of social marketing is "social good", while in "commercial marketing" the aim is primarily "financial".
Re: Social Marketing?
Social marketing is a way to carry out activities designed to change or sustain people's behavior for the benefit of individuals and society as a whole.
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