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Social Marketing?

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Social Marketing? Empty Re: Social Marketing?

Post by goneraone12 on Fri Nov 25, 2011 9:18 pm

Social marketing is the planning and implementation of programs designed to bring about social change using concepts from commercial marketing.

Among the important marketing concepts are:

The ultimate objective of marketing is to influence action;
Action is undertaken whenever target audiences believe that the benefits they receive will be greater than the costs they incur;
Programs to influence action will be more effective if they are based on an understanding of the target audience's own perceptions of the proposed exchange;
Target audiences are seldom uniform in their perceptions and/or likely responses to marketing efforts and so should be partitioned into segments;
Marketing efforts must incorporate all of the "4 Ps," i.e.:
Create an enticing "Product" (i.e., the package of benefits associated with the desired action);
Minimize the "Price" the target audience believes it must pay in the exchange;
Make the exchange and its opportunities available in "Places" that reach the audience and fit its lifestyles;
Promote the exchange opportunity with creativity and through channels and tactics that maximize desired responses;
Recommended behaviors always have competition which must be understood and addressed;
The marketplace is constantly changing and so program effects must be regularly monitored and management must be prepared to rapidly alter strategies and tactics.

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Post by LucilleC on Sun Jan 08, 2012 7:49 pm

Social marketing allows businesses and websites to gain popularity over the Internet by using the different types of social media available, such as blogs, video and photo sharing sites, social networking sites and social bookmarking websites.

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Post by bobchristie on Fri Jan 13, 2012 12:30 pm

Public marketing is the planning and rendering of applications designed to bring about telecommuting will save gas using ideas from professional marketing.A different companies are using social social media at different rates, and while many companies have started using social social media in their initiatives to arrive at more clients, many still have not located it as their top concern.




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Post by amyandr06 on Sun Jan 22, 2012 11:52 pm

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.[citation needed] Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

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Post by Justin Albert on Fri Jan 27, 2012 4:41 am

That's really massive exposure post and I must admire you in this regard.

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Post by Kahapku on Sat Feb 18, 2012 1:55 am

The health communications field has been rapidly changing over the past two decades. It has evolved from a one-dimensional reliance on public service announcements to a more sophisticated approach which draws from successful techniques used by commercial marketers, termed "social marketing." Rather than dictating the way that information is to be conveyed from the top-down, public health professionals are learning to listen to the needs and desires of the target audience themselves, and building the program from there. This focus on the "consumer" involves in-depth research and constant re-evaluation of every aspect of the program. In fact, research and evaluation together form the very cornerstone of the social marketing process.

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Post by Jadquxu on Wed Mar 14, 2012 1:01 pm

The health communications field has been rapidly changing over the past two decades. It has evolved from a one-dimensional reliance on public service announcements to a more sophisticated approach which draws from successful techniques used by commercial marketers, termed "social marketing." Rather than dictating the way that information is to be conveyed from the top-down, public health professionals are learning to listen to the needs and desires of the target audience themselves, and building the program from there. This focus on the "consumer" involves in-depth research and constant re-evaluation of every aspect of the program. In fact, research and evaluation together form the very cornerstone of the social marketing process.

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Post by mygigcafe on Sat Apr 14, 2012 12:55 am

Social Marketing is a method to getting a business and traffic diff and dofollow best for SMO

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Post by adumpaul on Tue Apr 24, 2012 2:24 am

Social marketing blends the social sciences with business marketing techniques. Social marketing strategies are essentially the same marketing principles that are used to sell products to consumers, but instead are used to “sell” ideas, attitudes and behaviors.

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Post by alicelases on Wed May 09, 2012 3:04 am

Using seo u can increase the visitors of you site.it is used to marketing the website and also increase the site visibility high that can used to visibility higher than other site.Social marketing is also used to increase the visitors.
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Post by sajid005 on Thu May 24, 2012 6:09 am

Minimize the "Price" the target audience believes it must pay in the exchange;
Make the exchange and its opportunities available in "Places" that reach the audience and fit its lifestyles;
Promote the exchange opportunity with creativity and through channels and tactics that maximize desired responses;

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Post by jasminespero on Thu May 24, 2012 11:18 pm

Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good.It is the process of planning and implementation of programs designed to bring about social change using concepts from commercial marketing.Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society's well being as a whole. For example, this may include asking people not to smoke in public areas, asking them to use seat belts, or prompting to make them follow speed limits.

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Post by transcribe on Mon May 28, 2012 1:01 am

Socail marketing/networking helps us to mingle and interact with business people and customers. We get to know each other well and this way, a business can improve its customer care.

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Post by markdev on Mon May 28, 2012 10:56 pm

Social Book marking can also be used to promote your home business website and increase your site's traffic. social bookmarking is one of the factor of off-page optimization, Users in these sites visits the website or write a comment on the story submitted by us.

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Post by jackshobs on Sun Jul 29, 2012 11:30 pm

Although social networking is possible in person, especially in schools or in the workplace, it is most popular online. The term social marketing refers to the practice of using conventional marketing tools to alter human behavior in the direction of some social good, rather than as a means of increasing corporate profits.

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Post by DarrenRandall on Thu May 01, 2014 6:12 am

Social media marketing helps to promote your website. It includes social networking sites, social networking sites are very popular and used to interact with people online. Also good for making advertisement of your business. They improve visitors on your website. Post your website related content on social networking sites to get more like and share.

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Post by lakshmimahas269 on Wed Sep 23, 2015 6:32 am

Social marketing used to improve your business traffic. by doing this get more popularity and reach targetted audience.

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Post by marissaryan91 on Fri Sep 25, 2015 5:31 am

Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.

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Post by jeffreyjoy2403 on Mon Sep 28, 2015 2:59 am

Social media marketing is the process of marketing through social media networks like Facebook, Twitter etc.

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Post by kavipriya2691 on Fri Apr 01, 2016 3:28 am

Social marketing is used to gain traffic or attention through social media sites. You can reach targeted audience.

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Post by admissionpro on Thu Mar 16, 2017 9:36 pm

Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good. ... The primary aim of social marketing is "social good", while in "commercial marketing" the aim is primarily "financial".

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Post by archanaluthra on Thu Oct 24, 2019 1:53 am

Social marketing is a way to carry out activities designed to change or sustain people's behavior for the benefit of individuals and society as a whole.

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