Yahoo - Shedding Light on Search Statistics

OCTOBER 13, 2010

There’s no doubt that the Search landscape is changing dramatically. However, there are many different perspectives about how it is changing and what those changes mean to advertisers, investors, and ultimately to consumers. With products like Google Instant in the market, it’s more important than ever to understand how third-parties measure search queries and be judicious in how we use their numbers. We all know that if statistics and metrics are not used correctly, they can tell a story that is misleading. I think it’s important for anyone reviewing today’s comScore September 2010 qSearch report to understand some key changes they made this month.

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