A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.

A press release is a document issued to media and consumers to announce yourself and your product. A well-written release can dramatically increase your sales, expose your company to the masses, and greatly enhance the image of your business or products.

Press release is a document giving news to the media so they can distribute it.The news is given to the press.
A press release is the publicity that you can do for your online business.Its a kind of media news organisations, not just newspaper but tv, radio, internet too.

"A handout, additionally called a news unharness, is just a written statement to the media. they'll announce a spread of stories items: ..."