The Future of Search: A One-Act Play in Three Acts
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The Future of Search: A One-Act Play in Three Acts
The Future of Search: A One-Act Play in Three Acts
SEW presents the weekend column. They have reserved saturdays to invite people outside of 'the industry' to share their thoughts on our industry. For three weeks Sci Fi writer, Laszlo Xalieri (nom de plume), is sharing his opinion on the future of search engines.
Part 1: http://searchenginewatch.com/3640352
Part 2: http://searchenginewatch.com/3640418
...Because the more you know about who you're marketing to, the more likely advertisers will get a sale and the more valuable your service is. You can charge your advertisers more. And they'll happily pay the extra because they'll be making more money. It's easy math for everyone: the advertisers, the media channel, and the consumer.
Well, at least until the marketing data gets stolen by identity thieves, purchased by unprincipled third-party marketing fiends, or subpoenaed by Homeland Security so they can correlate potential criminal and/or terrorist activity to little details like who views pages that feature bulk fertilizer ads. [ more ]
SEW presents the weekend column. They have reserved saturdays to invite people outside of 'the industry' to share their thoughts on our industry. For three weeks Sci Fi writer, Laszlo Xalieri (nom de plume), is sharing his opinion on the future of search engines.
Part 1: http://searchenginewatch.com/3640352
Part 2: http://searchenginewatch.com/3640418
...Because the more you know about who you're marketing to, the more likely advertisers will get a sale and the more valuable your service is. You can charge your advertisers more. And they'll happily pay the extra because they'll be making more money. It's easy math for everyone: the advertisers, the media channel, and the consumer.
Well, at least until the marketing data gets stolen by identity thieves, purchased by unprincipled third-party marketing fiends, or subpoenaed by Homeland Security so they can correlate potential criminal and/or terrorist activity to little details like who views pages that feature bulk fertilizer ads. [ more ]
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