Hello Everyone!!
I'm newbie to the SEO and i am working as a search engine optimizer but i can't able to learn the genuine techniques and process on the web.
can anyone help me..

Thanks!!
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Its a long term discussion to explain all about the SEO and genuine techniques.In SEO ,onpage and off page optimization both matters a lot.Specially try to follow Google pand/penguine update for Off page optimization with valuable content and high PR and authorised site's backlinks.

You can go through SEM too that is kind of paid service.