How To Approach Social Media In 2010

http://videos.webpronews.com/2010/03/22/how-to-approach-social-media-in-2010/

While most companies have come to agree that social media use is important, the “how” remains unclear in many cases. Ravit Lichtenberg, founder and chief strategist of Ustrategy, was good enough to give her thoughts on the subject during an interview at OMS 2010.

Lichtenberg tried to dispel what might be one common misconception by stating, “Social media itself is not a tool. It is a strategy.” She then added, “Every business should have a strategy around social media.” more...