Starbucks Expands Presence in $377 Million Flavored Coffee Market in the U.S. with New Natural Flavors

SEATTLE, August 30, 2010 - Starbucks (NASDAQ:SBUX) announced the next step in building the instant coffee category with the introduction of Starbucks VIA® Flavored Coffee in U.S. and Canada stores this fall. Just one year since the launch, the Starbucks VIA® Ready Brew portfolio will now include four natural flavors—Vanilla, Mocha, Caramel and Cinnamon Spice. Starbucks is the first nationally branded flavored coffee in the U.S. to use only natural flavors and other natural ingredients and currently offers Starbucks® Natural Fusions, a line of naturally flavored ground coffees, at select grocery stores in the U.S. Starbucks Expands Presence in $377 Million Flavored Coffee Market in the U.S. with New Natural Flavors